Rooted in the "Fertile Soil" of Central China, Setting Sail for the "Blue Ocean" of Hong Kong

On March 10, the "Henan Enterprises Going Global — First Stop: Hong Kong" Central China Exchange Conference & Launch Ceremony for Mainland Enterprises Going Global was successfully held in Zhengzhou. The event was co-hosted by the Hong Kong Economic and Trade Office in Wuhan (HKETO Wuhan) and Invest Hong Kong (InvestHK), in collaboration with the Hong Kong and Macao Affairs Office of the Henan Provincial People’s Government, the Development and Reform Commission, the Department of Industry and Information Technology, the Department of Commerce, the State-owned Assets Supervision and Administration Commission, and the Hong Kong Trade Development Council (HKTDC). The core objective was to establish an efficient platform for Henan-Hong Kong cooperation, empowering Henan enterprises in their international expansion. The event aimed to help enterprises accurately leverage Hong Kong’s unique advantages and strategic opportunities to inject new momentum and forge new paths for global development.

During the meeting, representatives from InvestHK, HKTDC, Zhongjing Wanxi Pharmaceutical Co.,Ltd., Bank of Communications (Hong Kong Branch), and senior experts from the Hong Kong education sector engaged in in-depth sharing and discussions. Key topics included market information synergy, cross-border trade services, the establishment of Hong Kong branches, and utilizing Hong Kong as a platform to expand into overseas markets.

As the only Traditional Chinese Medicine (TCM) enterprise  representative at the conference, Zhongjing Wanxi Pharmaceutical provided a detailed overview of the policy advantages for the TCM industry in the Hong Kong Special Administrative Region. The company also highlighted the milestone achievements of the Hong Kong Zhang Zhongjing Group Limited since its establishment and outlined its medium- to long-term strategic market plans rooted in Hong Kong. This presentation served as a replicable model for TCM enterprises seeking to go international via Hong Kong.

Rooted in the Central Plains, Zhongjing Wanxi Pharmaceutical has been deeply involved in the TCM industry for decades. With the original intention of inheriting the medical culture of the “Medical Sage” Zhang Zhongjing, the company adheres to the core philosophy that “CHOICE HERBS, CHOICE MEDICINE” It has established a complete industrial chain system—ranging from the cultivation of authentic medicinal herbs and R&D production to market services—continuously promoting the development of TCM and its cultural dissemination. As a major global hub for Chinese medicinal materials and proprietary Chinese medicines, Hong Kong serves as a natural “bridgehead” for the internationalization of TCM. It offers irreplaceable advantages in policy support, industrial ecosystems, regional synergy, international market integration, and mutual recognition of standards.

In the future, the company will firmly take Hong Kong as its core strategic pivot, focus on three key areas: global channel expansion, TCM product innovation, and overseas promotion of Zhongjing Culture. Taking the Hong Kong as a “bridge”, it will fully promote the high-quality development of traditional Chinese medicine to the world, and help Chinese medical culture shine with new vitality on the international stage.