Riding the Wave of China-Vietnam Cooperation: Zhongjing Wanxi Expands into Vietnamese Market

In 2026, China-Vietnam cooperation in traditional medicine enters a golden window for strategic implementation and industrial acceleration. In April, General Secretary of the Communist Party of Vietnam and President of Vietnam, To Lam, paid a state visit to China, reaching a consensus on in-depth cooperation in traditional medicine between the two countries. In May, Vietnam promptly issued supporting policies to revitalize its domestic traditional medicine sector, fostering a sound landscape for the integrated development of traditional Chinese and Vietnamese medicine. Capitalizing on these significant policy dividends, Zhongjing Wanxi Pharmaceutical Co., Ltd. (Zhongjing Wanxi) has made precise strategic moves to seize opportunities for overseas expansion. By adopting a dual approach of participating in exhibitions to explore markets and visiting enterprises to seek cooperation, the company has formally established a strong presence in the Vietnamese market, emerging as a key practitioner in the industrialized cooperation of traditional medicine between China and Vietnam.

High-Level Strategic Alignment Lays a Solid Foundation for Bilateral Cooperation

During To Lam’s visit to China in April 2026, China and Vietnam incorporated traditional medicine cooperation into the list of key bilateral cooperation areas, as documented in the joint statement. In May, Vietnam convened a special working conference on traditional medicine, rolling out comprehensive plans for the high-quality development of its domestic traditional medicine industry. Vietnam explicitly integrates traditional medicine into its core national healthcare system, advancing universal coverage of traditional medicine services under medical insurance and promoting the integrated development of traditional Chinese and Western medicine. These moves have significantly enhanced the market compatibility and development potential of traditional Chinese medicine (TCM) products in Vietnam.

Seizing Policy Advantages and Market Opportunities

Zhongjing Wanxi showcased its full range of products at the 2026 Vietnam International Import Export Fair (VIIEF). Leveraging the exhibition’s international and professional trade-matching platform, the company formally presented standardized TCM products and modernized applications of classic prescriptions to the Vietnamese and ASEAN markets. It fully demonstrated the quality advantages of authentic TCM, precisely aligning with local health consumption demands in Vietnam. During the exhibition, the company’s booth attracted numerous local buyers, pharmaceutical practitioners, and health industry professionals, who stopped by for consultations. This engagement effectively communicated the brand’s philosophy and core product values, deeply addressing the grassroots health consumption and primary care conditioning needs of the Vietnamese public. It also accumulated high-quality customer resources and brand reputation for subsequent localized market deployment.

Exhibition-Driven Lead Generation and In-Depth Channel Development

Following its participation in the exhibition in Ho Chi Minh City, the company’s team traveled to Hanoi, the capital of Vietnam, to conduct in-depth visits to local high-quality pharmaceutical distributors, pharmaceutical circulation enterprises, and health industry institutions. The team held extensive discussions on core topics such as localized product adaptation, regional channel layout, joint brand promotion, and long-term strategic cooperation. Fully aligning with Vietnam’s industrial trends of expanding traditional medicine coverage under medical insurance and integrating traditional and Western medicine, the two sides reached several preliminary cooperation agreements.

Currently, China-Vietnam cooperation in traditional medicine has evolved from top-level consensus to full-scale industrial implementation. With its precise strategic layout, Zhongjing Wanxi has seized the bilateral policy dividends and effectively penetrated the Vietnamese market channels. This initiative not only supports the deepening of TCM culture and modern achievements in ASEAN but also injects new momentum into mutually beneficial China-Vietnam traditional medicine cooperation and the internationalization of TCM.